Green Sun Shines Bright at the 2025 International Craft Village Conservation and Development Festival
At the recent 2025 International Craft Village Conservation and Development Festival held at the Thang Long Imperial Citadel, Green Sun Embroidery Co., Ltd., led by its founder, Meritorious Artisan Vu Thi Tue, made a lasting impression with a unique exhibition space dedicated to the elite heritage of traditional hand embroidery and handmade textiles.
Co-organized by the Ministry of Agriculture and Rural Development and the Hanoi People’s Committee, the prestigious event took place from November 14 to 18, 2025, at the Thang Long Imperial Citadel Relic Site (No. 19C Hoang Dieu, Ba Dinh, Hanoi). The festival brought together representatives from nearly 30 countries and territories, alongside hundreds of master artisans, skilled craftsmen, and prominent handicraft units to preserve traditional values, promote a green economy, and expand global trade promotion.
Preserving the Soul of Craft Villages in a World Heritage Site
Participating in this international cultural celebration, Green Sun brought to life an exhibition space that seamlessly blended rustic tradition with modern elegance. The booth featured a minimalist bamboo structure, creating an authentic backdrop that highlighted the intricate details of each hand-embroidered and handcrafted masterpiece.
Meritorious Artisan Vu Thi Tue, Founder and CEO of Green Sun—who was born and raised in Ninh Binh, a region renowned for its long heritage of hand embroidery—shared: “This festival is a monumental opportunity for Ninh Binh’s embroidery craft to not only affirm its vitality within the historic Thang Long citadel but also serve as a direct bridge connecting us with international buyers, driving a powerful transition toward a green and digital era.”
Exclusive Collections Elevating Modern Living Spaces
At the event, Green Sun introduced delegates from the World Crafts Council (WCC) and global visitors to a refined collection of premium products meticulously crafted to meet the strict standards of the international market, including:
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- Embroidery Products: High-end Bed Linens, Hotel Linens, and Table Linens characterized by delicate hand-stitched details and elegant designs.
- Quilted Home Textiles: Sophisticated bedding and decorative cushions tailored for contemporary interiors.
- Natural Handicrafts: Authentic, eco-friendly home items made from bamboo, rattan, seagrass, and water hyacinth.
Each piece carried the patience, skill, and deep dedication of local artisans, drawing exceptional praise from global visitors. These core product lines have driven the brand’s successful export journey across premium international markets like Europe, the US, and Japan since the company’s establishment in 2003.
Connecting Traditional Heritage with Digital Commerce
Moving beyond conventional exhibition methods, Green Sun prioritized smart shopping experiences at the festival. The company integrated a QR code system directly into the booth, linking visitors instantly to their official website. This digital solution allowed local and international buyers to scan, discover the cultural heritage behind each needlework piece, and seamlessly place orders online.
The 5-day journey at the 2025 International Craft Village Conservation and Development Festival was a reaffirmation of Meritorious Artisan Vu Thi Tue’s commitment to keeping Vietnamese craftsmanship alive, protecting traditional values, and creating stable, meaningful job opportunities for local artisans.
